SUEDE CAMPAIGN
The Suede campaign was one of our biggest campaigns of the year, featuring Marc Cucrella, Remy & Marc Guiu. I was tasked with creating the social campaign for this shoot. We created 38 assets across Instagram and TikTok, we wanted to create a social rollout which encompassed everything about the campaign, the northern soul dancers, Remy’s influence on social media and of course football and the players. The campaign was quite a success pulling in an overall engagement rate of 7.51% with over 2 million impressions.
STATS
With the launch of the Man City 26/27 kit we created a rollout to highlight the new kit but we also needed social first assets to accompany and sustain the launch, we had lot of activations making it a perfect opportunity for content, we produced a lo-fi shot reel of the parade using Pep as the hook for the first frame as he was leaving the club and it was a very emotional moment for the fans and the club. We also had a pitch day showing off the new kit with influencers as well as ex players like Joleon Lescott and Joe Hart we produced quite a few assets across TikTok and Instagram such as ‘Lescott’s Man City XI’, ‘Football Lookalike’ and Top 10 respect moments in football playing into the meme of players not stepping on the badges. The content performed extremely well across both platforms.
IMPRESSIONS
2.5M
REACH
689.7K
ER%
7.51%
CONTENT
MAN CITY 26/27
PUBLICATIONS
38
Jan 2025 - Present
STATS
IMPRESSIONS
9.7M
PUBLICATIONS
22
CONTENT
DJ AG fest was a moment which we were a part of by being one of the sponsors, providing Suede shoes to artists as well as DJ AG to gain more visibility within that audience space. We created a social rollout which saw 12 assets go live across both Instagram and TikTok. We wanted to focus on the festival aspect of styling but also as this will be a long running relationship with the influencer it was the perfect opportunity to properly introduce him to our audience through interviews.
DJ AG FEST
STATS
IMPRESSIONS
170K
ER%
8%
PUBLICATIONS
13
CONTENT
We worked alongside Cody Gakpo during the ULTRA launch to create social first content to live alongside the main campaign, working alongside influencers like Big John, creating BTS content and unboxing videos, I think this is a great example of maximising a very short time period with professional players/ambassadors to create social first content which sustains the launch of the product.
CONTENT
PREMIER LEAGUE BALL LAUNCH
PUMA was launching the Premier League ball into the new season, due to time restrictions there was no allocated time with ambassadors and access was very limited due to it being captured on the river thames, however we still thought this would be a great opportunity to capture social first content to maximise the shoot opportunity. I think this project really demonstrated our flexibility and ability to capture high quality content which resonates with our audience even with restrictions. A lot of the content produced focused on TikTok as we had a lot of image carousels and the main campaign releasing on Instagram so we wanted to make a distinction between both assets.
CONTENT
CODY GAKPO ULTRA LAUNCH
SKEPTA LONDON FASHION WEEK
We were asked to create a very small rollout for Skepta’s London fashion show, this was the climax of his collaboration with PUMA and we wanted visibility on our platforms as a full circle moment. To make this a bit different from the last fashion week we did we invited Morf a personality based in London who had never been to a fashion show before, we tasked her with speaking with the general public to get her ready for a fashion show.
CONTENT
CONTENT
MOSTRO SOCIAL CAMPAIGN
We launched Mostro at the very start of 2025, however when receiving the assets from our global team it was very lacklustre, it didn’t tell a story and I had a feeling the assets would not resonate with our audience. We also implemented a strategy at this stage of working at PUMA where I wanted to ensure in as many campaigns as possible we hyperlocalise our content, adding a UK lens to everything. We worked with our agency to seek out a collector of Mostro’s someone who genuinely loved the product and could tell a story about why and how they started collecting them. The content really resonated with our audience and added an educational and authentic element to the campaign which worked a lot better than a product shot on a black background.
CONTENT
OTHER CONTENT
Here are some additional pieces of content I have been a part of at PUMA UK
USAIN BOLT CARNIVAL
Carnival was a big moment for us we invited Usain Bolt down to the festival to create hype and visibility at our sound systems, We wanted to create a social rollout alongside the H-Street campaign which essentially documented both two days of the event. We wanted to focus on capturing the essence of carnival through street photography we decided to work with Caribbean creatives who document carnival year round adding a level of authenticity and storytelling aspect to the entire campaign.